Public Policy Research (PPR) Funding Scheme公共政策研究資助計劃
AI Nudging for Sustainable Consumer Behaviour 人工智能助推與可持續消費
This project studies AI nudging for sustainable behaviour in Hong Kong’s tourism and hospitality industry, with emphasis on effective and ethical AI nudge design for sustainable consumer behaviour.本項目研究香港旅遊及酒店業中的人工智能助推，並強調有效且合乎倫理的 AI 助推設計，以促進可持續消費行為。
Project Focus研究範圍
We focus on how AI nudging shapes sustainable choices among consumers in Hong Kong’s tourism and hospitality contexts.
我們關注香港旅遊及酒店業場景中，人工智能助推如何影響消費者的可持續選擇。
About the PPR Funding Scheme關於公共政策研究資助計劃
The Public Policy Research Funding Scheme (PPRFS) is a government-financed funding scheme dedicated to facilitating evidence-based public policy research by tertiary institutions and public policy research think tanks in Hong Kong. It is administered by the Chief Executive’s Policy Unit (CEPU), which supports the Government’s research and advocacy capabilities on long-term and strategic issues.
公共政策研究資助計劃（PPRFS）為政府資助計劃，旨在促進香港高等院校及公共政策研究智庫進行以證據為本的公共政策研究。該計劃由行政長官政策組管理，以支援政府就長遠及策略性議題進行研究及倡議的能力。
This research project is funded by the Public Policy Research Funding Scheme of The Government of the Hong Kong Special Administrative Region (project in progress).
本研究項目獲香港特別行政區政府公共政策研究資助計劃資助（項目進行中）。
Any information, opinions, findings, conclusions or recommendations expressed on this website do not represent the views of The Government of the Hong Kong Special Administrative Region and/or the Assessment Panel.
本網站所載任何資料、意見、研究結果、結論或建議，並不代表香港特別行政區政府及／或評審委員會的觀點。