Potential Impact潛在影響
This project focuses on the policy, industry, academic, and public value of AI nudging in Hong Kong’s tourism and hospitality sector.
本項目聚焦人工智能助推在香港旅遊及酒店業中的政策、產業、學術與公眾價值。
Provide evidence-based insights for Hong Kong’s sustainability, smart tourism, and digital governance agendas, supporting AI nudging guidelines that are transparent, responsible, and autonomy-respecting.
為香港可持續發展、智慧旅遊及數碼治理相關政策提供以證據為本的見解，協助制定更透明、負責任並尊重消費者自主權的人工智能助推指引。
Help tourism and hospitality practitioners understand when, how, and under what ethical conditions AI nudging can promote sustainable consumption while maintaining customer trust.
協助旅遊及酒店業從業者理解何時、如何以及在何種倫理條件下運用人工智能助推，以促進可持續消費並維持顧客信任。
Advance interdisciplinary dialogue across tourism management, artificial intelligence, behavioural science, consumer psychology, and public policy, while deepening theoretical understanding of the dual effects of AI nudging.
推動旅遊管理、人工智能、行為科學、消費者心理及公共政策之間的跨學科對話，並深化對人工智能助推雙重效應的理論理解。
Improve public understanding of how AI shapes everyday consumption choices and encourage broader discussion of digital ethics, environmental responsibility, and consumer autonomy.
提升公眾對人工智能如何影響日常消費選擇的理解，並促進有關數碼倫理、環境責任與消費者自主權的社會討論。